#Wavemaker media series
This win is the latest in a series of successful pitches for Wavemaker, with recent wins including Pernod Ricard, Novo Nordisk, Tencent, Burger King and Philips. “We will bring our experience and expertise in this category to bear to support this goal and look forward to connecting more consumers across the world to the company’s portfolio of famous brands.” Exciting businessĪnnouncing the win, Wavemaker’s Global CEO Toby Jenner added: “Perfetti Van Melle is an exciting business with the ambition to be the world’s most innovative confectionary company. The account covers 85% of Perfetti Van Melle’s global media spend and will be led from Wavemaker’s Worldwide Client Leadership Hub in Amsterdam.
#Wavemaker media Offline
The account win is the result of a series of local pitches held throughout 2020, and covers all on and offline planning and buying for the sweets giant. Artists in any media are wanted to establish a pool of talent for book illustration and other print projects.
In this role, you will be responsible for running a portfolio of high-profile brands with services scope. We are currently looking for a Client Partner to join us. In fact, we are responsible for one in every three ads you see globally. “We look forward to a fruitful long-term partnership between our two companies.” Wavemaker is an agency of GroupM, the world’s largest media investment company and are a part of WPP. “The Wavemaker team were remarkable, demonstrating impressive strategic capabilities and a challenger spirit we believe will help propel Perfetti Van Melle into the future.
“As we continue to make our mark as a global business, we wanted a partner that could provide strong and consistent support across our main markets”, Daan Simonis, Global Media & Digital Marketing Director at Perfetti Van Melle said. Perfetti Van Melle is one of the world’s largest manufacturers and distributors of confectionary and gum, including global and regional brands such as Mentos, Chupa Chups, AirHeads, Fruitella and Smint, with worldwide sales in over 150 countries. This website uses cookies to ensure you get the best possible experience. Under the terms of the deal Wavemaker will handle all Perfetti accounts in main markets US, China, Netherlands and India – as well as in the UK, MENA, Belgium, Turkey and Indonesia. Wavemaker is reinventing media and creativity, by positively provoking growth for our global clients. Wavemaker’s Provocative Planning is fuelled by the world’s most powerful consumer decision-making. Wavemaker has revealed another AI-powered media planning platform, Maximize, that permits organizers to make media plans that contact various crowds and. Wavemaker has been appointed by leading Italian confectionary and gum manufacturer Perfetti Van Melle to handle its media worth $80 across multiple global markets. We shape consumers’ brand decisions and experiences through media, content and technology.
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